Autoplay
Autocomplete
Previous Lesson
Complete and Continue
Build a Booming Brand
Introduction
Welcome!
Your Tools
What is Branding?
Your Business Overview
Your Business Overview
Your Brand Vision
Free Write
Your Future Vision
Your Why
Your Industry Overview: How to research and find your core competition
Defining Your Industry
Researching Your Industry, and Finding + Profiling Your Competition (23:04)
Industry Research Application
Finding Your Place in Your Industry
Plot Charts for Brand Differentiation (12:42)
Your Strategic Positioning
Your Ideal Audience Profile
Researching Your Ideal Audience
Creating Your Ideal Audience Profile (12:30)
Your Brand Values
Finding Your Brand's Core Values
Defining Your Brand's Core Values
Your Brand Strategy
Finding Your Brand Strategy
Finding Your Brand Pillars (7:07)
Building Your Written Brand
Writing your Mission Statement and Tagline (17:46)
Examples for Your Written Brand
Building Your Visual Brand
Creating your brand mood board (18:47)
Your Booming Brand: Pulling it all together
Building your Brand Document
BONUS
Q+A Session (8:46)
Mood board templates
Exercises for Writing About Your Brand
Defining Your Brand's Core Values
Lesson content locked
If you're already enrolled,
you'll need to login
.
Enroll in Course to Unlock